Our Event

SaaSBoomi Annual 2024

Growth in the Age of AI
March 7, 2024
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5 min read

Growth in the Age of AI

Collaborate with Workwall. Meet at ITC Grand Chola, Chennai on 7 & 8 March, 2024
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1500+ SaaS founders, 100+ VCs, and enterprise CXOs gathered for 2 full days and a night of sharing tactical playbooks and forging bonds: SaaSBoomi Annual is a booster rocket for your startup.

  • Actionable advice in foundational areas like SEO, hiring, and compliance
  • Insights on scaling, such as reinventing the organization or building a generational company
  • Whiteboard sessions on hot new trends like AI-first products being built and taken to market from India

Designed and curated by scaled SaaS founders for SaaS founders from all stages of the startup journey.

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SaaSBoomi Annual 2024 came at the cusp of a technological revolution that will be as transformative as electricity. The hyper-accelerated growth and adoption of GenAI over the past year is hurtling us into a new age where AI permeates every aspect of business and life. This is not hyperbole, it’s now real.

To be prepared is half the victory. SaaSBoomi Annual 2024 brought cutting-edge thinkers to help SaaS founders think about repositioning their startups to take advantage of new opportunities and ward off new disruptions. Growth in the age of AI was a guiding theme of the event.

At the same time, we rolled up our sleeves and got down to the nitty-gritty of building and scaling SaaS businesses. Our tactical workshops and stage content are free from fluff. ‘For founders, by founders’ is more than a slogan to us; it’s the way we do things.

Every piece of SaaSBoomi Annual 2024 was the outcome of four months of discussion and planning by scaled founders. Just like a good Indian thali, we kept a mix of sessions to cater to every stage of SaaS growth, from 0 to 1 and beyond.

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Agenda:

Thursday, March 7

9:30am IST

The Opening Bell 🎉

9:45am IST

Fireside Chat: Generational Companies in the Age of AI 💰Dheeraj Pandey • Manav Garg

10:30am IST

[Behind the scenes] AI Products from India for the world 🤝Rohit Agarwal • Sneha Roy • Sanket Shah • Aakrit Vaish

11:15am IST

Chai Pe Charcha/Tete-e-Tea ☕️ + SaaS Trivia Quiz by QShala

11:45am IST

SaaS to SaaS.ai – Generational shift for India SaaS 🪷Prayank Swaroop • Noshir Kaka • Manav Garg

12:15pm IST

AI Spotlight: Unraveling the AI Tapestry 🔦Ayush Shama • Sivaramakrishnan Narayanan • Neel Balar • Nitin Mahajan • Anuja Dhawan • Hemant Mohapatra • Nivedha Venkatesh

1:00pm IST

Networking Lunch 🍔

2:00pm IST

How SaaS companies are embracing AI for Commercialization – a leaf from Freshworks 🫂Preethy Padmanabhan • Ramesh Parthasarathy • Sangeeta BaviABM Master Class: Everyone wants to do ABM. Everyone but 2% give up on it 🥇Kalyan Varma • Ankit Oberoi • Arun GopalaswamiSEO in the Age of Generative AI: The Bruce Lee Approach 💪🏽Rakesh Patel • Ankit Dudhwewala[Scale Pass Holders Only] Scaling Enterprise Customer Success & Expanding Customers Beyond $500k in ACV: LogiNext & Amagi Stories 🏢Srikrishnan Ganesan • Dhruvil Sanghvi • Dhaval Thanki • Srividhya SrinivasanHey CEO, Do you know where you are, and where you’re going? 🗺️Prasanna Krishnamoorthy • Vivek Khandelwal

2:15pm IST

[Invite-Only] VC Bridge at Pan-Asian 💸[Invite-Only] VC Cafe at H6 - Rajendra 😇

2:30pm IST

MindMixer 🧠 (Peer-to-Peer Topic-based Networking - Instructions inside)MindMixer 🧠 (Peer-to-Peer Topic-based Networking - Instructions inside)

3:00pm IST

Decoding India's Journey from AI Innovation to Nationwide Adoption 🇮🇳Vivek Raghavan • Aakrit VaishHow to Build a Multi-Million Dollar Generative AI Company: An Insider's Guide 🌳Samanyou Garg • Sangeeta BaviBreaking Into a Niche Industry - The SpotDraft Story🗝️Shashank Bijapur • Varun ShoorConverting SEO Clicks to MRR - Building Inbound the SocialPilot Way 🖱️Jimit Bagadiya • Vivek Khandelwal[Scale Pass Holders Only] Driving Growth by Expanding Product Canvas: Successful stories of companies transitioning from single product to multi-product orgs 🎨Sharat Potharaju • Krishna Gopal Depura • Saravana Kumar

4:00pm IST

Chai Pe Charcha/Tete-e-Tea ☕️ + SaaS Trivia Quiz by QShala

4:30pm IST

Building a successful AI business and navigating challenges beyond technology 🙋🏽‍♀️Manu Chopra • Aakrit VaishMount IPO - Metrics, Base work, & The Long Trek 📈Tarun Dua • Nipun Goel • Mahesh Natrajan • Avinash Godkhindi • Aneesh ReddyCompany Structuring for Peaceful Growth: RBI, Flips, and Reverse FlipsSridhar Ramachandran • Pallav Pradyumn Narang • Varun ShoorDemand Gen and The Art of Giving Out Red Ferraris - Sales Cadence, Structure and Comp Design 🏷️Srikrishnan Ganesan • Kirsh Subramanian • Lalit Bhise • Vivek KhandelwalJust do it: Product Marketing that wins the iron hearts of B2B 🧱Vengat Krishnaraj • Ashwin Ramasamy • Shruti Kapoor[Scale Pass Holders Only] Org design for 10x scaling: Architecting growth through thoughtful org choices 🫡Khadim Batti • Saikiran (Saiki) Krishnamoorthy • Ramya Segar

5:30pm IST

How to get to product market fit in AI SaaS .Crawl, Walk, & Run: 90, 120 Days and Beyond 🗓️Prasanna Krishnamoorthy • Thiyagarajan Maruthavanan

6:00pm IST

[Scale Pass Holders Only] Picking Asia vs Americas: How and When? 🌏Sridhar Ranganathan • Yamini Bhat • Anirudh Singla

7:00pm IST

Riding waves - Going back to my life lessons of riding the dotcom wave, Java wave, SaaS wave and now, the AI waveGirish Mathrubootham

7:35pm IST

SaaSBoomi Awards 🏆

8:15pm IST

Networking Dinner

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Friday, March 8

9:00am IST

[Invite-Only] Meet with the CXOs of Top Indian and MNC Firms 🏢

9:30am IST

Voyager Stories - Branding & Product Marketing Lessons from Titan - India's beloved brand 🚢Bhaskar Bhat • Ashwin Ramasamy

10:15am IST

Thinking in Decades - Netcore Cloud 🛣️Rajesh Jain • Anand Jain

11:00am IST

Remembering Dorai Thodla - The Father of Chennai Product EcosystemChai Pe Charcha/Tete-e-Tea ☕️ + SaaS Trivia Quiz by QShala

11:30am IST

Thinking in Decades - Smile Group 🛣️Ankit Oberoi • Harish Bahl[Invite Only] Zero to $10M - Bootstrapping - Playbooks for Product, Marketing, and Sales 🤝Suresh Sambandam • Kiran Bikash Rana • Kush Kumar • Prasanna Boni • Sashi Narahari • Ashwin Ramasamy

12:00pm IST

M&A Prep - Landscape and New Realities from DC AdvisoryShruti Kapoor • Kunal Bajaj • Varun Sriram • Klass Oskam • Abhi Ballabh

12:15pm IST

Voyager Stories - Amagi Media Labs 🚢Baskar Subramanian • Anand Jain

1:30pm IST

Networking Lunch 🍔[Invite Only] Allies Afternoon luncheon 🍔

2:30pm IST

Preparing for the Marathon - Mindtree Founder's Story of Grit 🏃🏽Krishnakumar Natarajan • Phanindra SamaMindMixer 🧠 (Peer-to-Peer Topic-based Networking - Instructions inside)

3:00pm IST

Evaluating the AI Opportunity from the lens of your target CXO - practical tips you can bank onHow to tame the M&A Dragon: Exit playbooks from Exited Founders 🚪Abhi Ballabh • Shruti Kapoor • Ashok Gudibandla • Aniketh Jain • Shashank Kumar • Pallav Nadhani • Prasanna • Ashwin Ramasamy • Sowmya Rao • Aakrit Vaish

3:15pm IST

In Conversation with Dharmesh Shah: Strategy Building. Hits & Misses. AI TailwindAshwin Ramasamy • Dharmesh Shah

3:45pm IST

Fort-side Chat 🪑 - Lessons for 0-1M, 1-10M, 10-100M, and 100-300M ARR phasesSuresh Sambandam • Sashi Narahari

4:30pm IST

[For CXO Bridge Event Invitees Only] Industry Bridge Debrief 💼SGx Debrief 💼Software Academy - Hire pre-trained tech talent at no cost - Debrief 💼Shanmuga AnandaramanThe SaaS Standup Comedy by Shridhar Venkataramana 🎭

5:30pm IST

Closing out Annual 2024!

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Proso
July 18, 2025
•
5 min read