The key priority of the project was to provide a consolidated budget approval process to the Client.

The primary objective was to transform the finance department and set management controls for the mid-size organization.

The key priority of the programme was to provide efficient and effective automated Prospects to Lead Management System to the Client.

Pardot Campaigns are thematic touchpoints similar to source. Pardot Campaigns are used to track prospect's first touch and each prospect is associated with only one Pardot Campaign.