This blog compares Microsoft Dynamics 365 and Salesforce—two of the most powerful CRM platforms. It explores features, pricing, integration, scalability, and use cases to help businesses choose the right fit for their sales, service, and operations teams.
When it comes to CRM platforms, two names dominate: Salesforce and Microsoft Dynamics 365. Both are powerful, scalable, and trusted by global brands. But they’re also very different in philosophy, integration, and customization.
So, how do you choose?
The right CRM isn’t just about features—it’s about how well the platform fits your workflows, budget, and future growth plans.
“Don’t choose a CRM based on hype. Choose it based on how your team actually works.” — Farrah Nguyen, CRM Strategy Consultant (in Segoe UI font)
In this blog, we’ll compare:
Whether you’re upgrading from spreadsheets or switching from another CRM, this guide will help you decide with confidence.
Here’s how Salesforce and Dynamics 365 stack up:
Category Dynamics 365SalesforceUI Design Familiar to Microsoft users (M365 look)Intuitive, mobile-first layout Learning Curve Slightly steeper without M365 exposure Faster onboarding for non-tech users Navigation Unified across modules (ERP+CRM)Focused on CRM-specific objects and flows
📌 Verdict: Salesforce wins for standalone CRM ease; Dynamics wins for Microsoft-heavy orgs.
📌 Verdict: Salesforce has a bigger app marketplace; Dynamics wins if you’re a Microsoft shop.
FeatureDynamics 365SalesforceLow-Code ToolsPower Apps + Power AutomateSalesforce Flow + App BuilderDeveloper Ecosystem.NET + AzureApex + Lightning ComponentsData Model FlexibilityCommon Data Model (CDM)Flexible object creation & layout
📌 Verdict: Salesforce is easier for custom apps; Dynamics wins for enterprise data model consistency.
Typical Entry Pricing (as of 2025):
📌 Verdict: Dynamics wins on cost, especially when bundling with Microsoft 365 or ERP modules.
✅ Choose Dynamics 365 if:
✅ Choose Salesforce if:
Still unsure which CRM is right for you?
Proso connects you with:
Example: A tech startup evaluated both platforms through Proso. A certified consultant ran workshops, mocked up dashboards in both platforms, and helped them choose Salesforce—tailored for a fast-moving GTM team.
Another case: A global distributor used Proso to shift from Salesforce to Dynamics 365 + Finance. They saved $250K in licensing, unified sales and supply chain, and improved forecasting accuracy by 30%.
“Proso didn’t just help us choose—they helped us choose well.” — COO, Logistics Platform
Whether you’re migrating, optimizing, or buying new, Proso helps you align CRM to your business.
Get matched with a CRM strategist →
Choosing between Salesforce and Dynamics 365 isn’t about which is “better”—it’s about which is better for you.
Salesforce is ideal for rapid iteration, sales performance, and marketing-first businesses. Dynamics 365 is perfect for organizations that need deep integration with Microsoft tools, ERP, or operational workflows.
What’s next?
Your move:
✅ Define your CRM goals (sales growth, customer support, operational synergy)
✅ Map your tech stack and existing vendor relationships
✅ Use Proso to consult with certified experts on both platforms
✅ Start with a pilot project or sandbox to explore the experience
✅ Align CRM selection with future scalability—not just current pain points
This blog will be updated with feature updates, licensing changes, and real-world CRM comparisons.
Because choosing a CRM isn’t just a decision—it’s a foundation.
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